Why SO?

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The word SO, is often used as a way to transition a conversation in many languages. To gain the attention of a group, you often hear “SO”…. and all will turn to you just like the planets to the sun. We invite you to notice how often you & others use this word.


SO is most often used as an adjective to describe the indescribable. “SO beautiful, SO incredible or SO amazing”. In the center is the balance of two forces, pulling and pushing, expanding and contracting, giving & receiving, a balance of spirit & form, of the masculine & feminine.

To draw the “S” & “O” on each other creates a ying-yang symbol. It is like a quiet force being used by everyone. Musically, “SO” is what is known as the interval of the fifth – Do-1st, Re-2nd, Me-3rd, Fa-4th, “SO-5
th (also known as SOL-5th)”. All of the “SO” products are designed to honor the Natural Laws of Harmony found in a simple vibrating string. In many cultures, the fifth is considered the interval that most reflects the organic, elemental, and natural world. And indeed there are many examples of the natural world responding to the resonance of the SO products.